Why are you with RE/MAX? For many of you it might be because of brand recognition. And the newest release from RE/MAX World Headquarters shows us the brand is working – RE/MAX is the #1 real estate brand home buyers and sellers in the U.S. and Canada think of when asked to name a real estate brand. From the release:
When asked to name real estate brands, more home buyers and sellers in the U.S. and Canada think of RE/MAX than any other brand. This is the finding of a third-party survey completed in March for RE/MAX, LLC.
In the survey’s “aided awareness” results, 90% of U.S. respondents recognized RE/MAX when read a list of real estate brand names. In Canada, the percentage was even stronger at nearly 97%.
But the ultimate test of a brand’s strength is “unaided awareness,” when respondents are asked to mention companies without being presented with a list of names. In this survey, RE/MAX was mentioned more than any other real estate brand. RE/MAX also was the brand most often mentioned first – giving it the highest top-of-mind awareness in both the U.S. and Canada.
“Because RE/MAX agents sell more real estate than agents with any other brand, it’s not surprising that RE/MAX is first and foremost in the minds of home buyers and sellers,” said Margaret Kelly, RE/MAX CEO. “Our outstanding agents, supported by an extensive advertising campaign and our very popular red, white and blue balloon have created a winning formula for brand recognition.”
