I just ran across an article from MarketLeader; they interviewed a RE/MAX associate from Pennsylvania about his print marketing strategies:
With email marketing that can be sent with the click of a button, lightning-fast social media tools, and the myriad other ways to generate leads online, is print marketing a thing of the past? Not so fast. Although print marketing is undoubtedly more expensive than digital campaigns, it should still be part of your overall lead generation strategy.
“A lot of people in real estate ask, ‘what’s the best way to generate leads?’” says Scott Irvin, a REALTOR® with RE/MAX in Bucks County, Pennsylvania. “There’s not really one way. You’ve got to hit every different avenue available to you in order to be successful.”
If this article has you thinking about increasing your print marketing, jump into the RE/MAX Design Center. With more than 1,300 materials, including several hundred specifically branded for RE/MAX, you can quickly and easily locate, customize, print and distribute them.
Documents available through the design Center include:
- Flyers
- Brochures
- Postcards
- Web commercials
- Virtual tours
- Slide shows
- E-cards
- CD/DVD packaging
