RE/MAX North Central recently created a new PR Impressions visual aid that highlights the importance of our regional public relations practices by sharing how successful we were in placing “RE/MAX” in a local print publications in 2013. As you can see by the graphic below, we had 72 articles published in 50 different publications with more than one hundred million media impressions made.
For those of you who might not be familiar with public relations, or PR, here’s a quick overview:
The practice of PR is to positively promote a brand to the general public. This might sound like advertising but I can assure you, they’re different. Advertising allows you to pick your publication, date, time, and message that readers see. You also pay to have this done. Public relations uses press releases and news pitches to share newsworthy information with editors and reporters at local media outlets. If they’re interested, the story is printed as a news article in the newspaper, magazine, online publication, etc. The reason we practice PR is because the information is viewed by consumers as more credible, valuable, and newsworthy, because the message is coming from an outside news source, and not a paid advertiser.
At RE/MAX North Central, we’re constantly working to promote you, RE/MAX associates, as the local area experts in real estate. Through monthly housing reports, topical news stories, and human interest stories, we’re consistently making connections with local media outlets and offering you as sources for interviews.
The reason this is important to you and your clients is the more RE/MAX, and RE/MAX associates’ names, appear in print and online news articles, the more consumers will view the entire RE/MAX brand and its associates, as credible agents and local real estate experts. Using this graphic in your listing presentation will help your potential clients see that even beyond your marketing efforts, RE/MAX is the real estate company to list with as in 2013, our brand made 171,546,452 media impressions to consumers throughout Minnesota and Wisconsin.
To learn more about the power of Public Relations, check out the new PR guide provided by RE/MAX, LLC. If you have questions about PR, please contact me.
