Over the past year, I’ve had the pleasure of meeting many RE/MAX agents fact-to-face for testimony interviews. Through these conversations I have found a common theme: the brand.
So many of you understand how the RE/MAX name, RE/MAX logos, and the RE/MAX balloon, work on your behalf, building a strong connection with consumers.
What’s important to remember is the brand, which is represented by many visual components, can’t do it’s job properly if we don’t use it properly. The RE/MAX Trademark and Graphics Standards handbook explains it very well; here is a brief excerpt:
RE/MAX relies on the power of simple, clear and consistent visual and verbal communications that not only distinguish the network in the marketplace, but also let the audience know – for all the things that move you, RE/MAX can help.
I think a very important word in this excerpt is consistent. As you move through this high-selling season, marketing yourself and the RE/MAX brand, remember to use RE/MAX logos correctly.
Below are a few examples that might help:
In addition, check out these Top 5 Trademark Tips from RE/MAX and download the entire Trademark and Graphics Standard handbook to consult when you have a question.
