If you recently requested the RE/MAX Hot Air Balloon, tether balloon, or parade balloon basket to appear at your event, be sure to get the most out of it by marketing your event. We’ve included a few suggestions below. If you have additional ideas to share with your peers, consider leaving them in the comment fields at the bottom of the page.
- Get the entire office involved! Make it a fun outing for Sales Associates, their families and friends. You will draw a lot of attention so make sure to wear your RE/MAX attire and bring your business cards.
- Use one of these press release templates to notify your local media of the RE/MAX balloon appearance. Consider inviting your local newspaper to come and cover a community event or balloon rally from a bird’s eye view.
- Plan to include information on your balloon event in your regular advertising and social media posts, starting one month prior to your event date. Create a buzz, “The RE/MAX hot air balloon is coming!”
- Print flyers to hand out at closings, inviting your customers to come and see the balloon. If part of a fair or festival, make sure the balloon is included in any materials that may be created for advertising.
- Consider a Children’s Miracle Network or Komen Breast Cancer fundraising event if hosting tether rides. Suggest a minimum donation from each person who wishes to take a ride. This helps your charity and shows that you care about giving back to your community.
- Always promote flights and tether events with a “wind and weather permitting” disclaimer. Also note that “No children under the age of 10 may be flown.”