Excerpts from the buffersocial blog:
If you’re starting from square one, it might feel equal parts thrilling and overwhelming. We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.
Step 1: Choose your social networks
You don’t have to be on them all—just the ones that matter to you and your audience.
Step 2: Fill out your profiles completely
Profiles will require two parts: visuals and text.
Step 3: Find your voice and tone
Your foray into social media will be more focused and more on point if you come up with a voice and tone for your content right off the bat.
Step 4: Pick your posting strategy
Images are ideal. This section also addresses how often, when and what you should be posting.
Step 5: Analyze and test
The more you post, the more you’ll discover which content, timing, and frequency is right for you. Set a benchmark, test something new, and find out if it worked.
Step 6: Automate and engage
Automation is the secret weapon for consistently excellent sharing, day after day. But social media requires engagement, too.
This is a great article, but quite lengthy compared to what we shortened down here for you, so when you have a few extra minutes in your day:
>> Read the entire article here
