I recently read an article in a Tuesday Tactics newsletter by Scott Levitt, about Google Analytics.
If you’re not familiar with this online tool, this program can provide you amazing insight into how well your website is performing in regards to your business goals.
As Scott explains, this free Google tool can help you increase your online leads by giving you an idea of “how people navigate your site and where it’s failing to meet your goals.”
I highly recommend reading Scott’s article (scroll about half-way down to read the Using Google Analytics to Land More Clients article) for his ideas on how it can help your lead generation. You can also check out this Simply Business website he found that includes a step-by-step tutorial on Google Analytics for all levels of experience.
