The practice of Public Relations is to positively promote a brand to the general public.  This might sound like advertising but these two practices are different.  Advertising allows you to pick your publication, date, time, and message that readers see.  You also pay to have this done.  Public relations uses press releases and news pitches to share newsworthy information with editors and reporters at local media outlets.  If they’re interested, the story is printed as a news article in the newspaper, magazine, online publication, etc.  The reason businesses practice PR is because the information is viewed by consumers as more credible, valuable, and newsworthy, because the message is coming from an outside news source, and not a paid advertiser.

At RE/MAX INTEGRA, Midwest, we’re constantly working to promote RE/MAX associates as the local area experts in real estate.  Through housing reports and real estate related news stories, we’re consistently making connections with local media outlets and offering RE/MAX owners and associates as sources for interviews.  This is important to you and your clients because the more RE/MAX, and RE/MAX associates’ names, appear in print and online news articles, the more consumers will view the entire RE/MAX brand and its associates, as credible agents and local real estate experts.

If you are interested in announcing news related stories to your local publications, consider creating a press release using one of our many templates below.  Please note:  while press releases are free to distribute, there is no guarantee your press release will be published, and repetitive distribution may make you lose credibility.

If you have any questions about distributing your press release, please review our Best Practices Guide.  If you do not see an appropriate press release template for your newsworthy announcement, or do not have the contact information for your local publication, email khenke@remaxintegra.com.

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